- MAXIMUM Lift Platinum Formula Lifts up to 11 levels achieving the lightest cool blond
- Assists in maintaining a healthy look and finish as it eliminates pigments from tinted hair
- Helps processing to cool light tones leaving hair looking BRILLIANT AND BRIGHT
- Great FOR all professional lightening needed today to process clients varied hair types
- The bonded Intense Blue Black formula creates ultimate lift and Toning power helping eliminate YELLOW- ORANGE REFLECTS during processing
Helps avoid banding, harsh processing, and greenish undertones.
*Exceptional RESULTS starting at low volumes activator
- 1lb Container – Black