DevaCurl No-Poo® Original

How is No-Poo different than traditional shampoo?

Traditional shampoo can be formulated with harsh ingredients such as SLS/SLES sulfates that can strip your curls of the essential oils they need. SLS/SLES sulfates are also what provides traditional shampoo with lather. No-Poo® Original is formulated specifically for dry, medium to coarse curls with good-for-you ingredients (and without those harsh ingredients) to keep your curls moisturized and healthy-looking. And since the formula is SLS/SLES sulfate-free, it’s non-lathering to offer you a new cleansing experience that’s gentler on curls.

What is the difference between No-Poo® Original and Low-Poo® Original?

In a word, lather! Both formulas provide curls with essential moisture and gentle, non-stripping cleansing but Low-Poo also provides light lather for those of us who just love some lather!

How do I use No-Poo® Original?

Use our “scrub in/scrub out” method: apply to scalp and scrub in with fingertips. Scrub out while rinsing thoroughly. Follow with One Condition® Original. For a deeper cleanse, use Buildup Buster®.

Since No-Poo is different than traditional shampoo, what will I experience?

The SLS/SLES sulfate-free formula will not produce lather. You will need to use your fingertips to work the formula on your scalp—scrub it in and scrub it out while rinsing. Your hair will not have a squeaky-clean feeling – which is perfect for curls because it means they are moisturized.

What is the fragrance?

A clean and invigorating floral scent that starts with Sparkling Citrus, Clean Water Accord and Wild Mint, plus Rose Blossom, Waterlily and Freesia and finishes with Musk, Creamy Accord and Blond Woods.

Can you tell me about the bottle material?

We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.

What is Curl Flexibility™?

What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.